We had the pleasure of working with Target on a series of illustrations to celebrate the launch of Target stores in Canada. Each location was revealed throughout the day on Target Canada’s social media pages, first by showing a tight crop of the illustration and then revealing the entire image at the end of the day. There’s more to come in this series so check out Target Canada’s Facebook page for updates and see if you can guess where Bullseye will show up next!

Happy Canada Day friends!

Art Director: Allan Peters
Copywriter: Sage Rider

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It’s going to be a scorcher this weekend in the Bay Area, perfect weather for a nice glass of lemonade or limeade. Happy Friday!

One thing we love reading about at LP WHQ is the process behind a finished piece, so we’re going to try to feature that more frequently on the blog. I know I always enjoy seeing the directions that didn’t get picked and the path the project took, so hopefully you all will too. Here goes…

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With the first day of June starting tomorrow, it officially feels like summer. We hope warm weather and cold treats are in your future!

We had the pleasure recently of designing the packaging for Williams-Sonoma’s new glass Popcorn Popper and Popcorn Bags. We wanted the design to have a bold, retro feel that referenced classic carnival imagery. The finished box and popper turned out pretty fun and if you’re interested the popper is available online here.

Images courtesy of Williams-Sonoma