Here’s a few of our favorite Bunny books from our children’s book collection. Richard Scarry sure loved rabbits! 1.The Golden Egg Book Margaret Wise Brown & Leonard Weisgard. 2.The Country Bunny Du Bose Heyward & Marjorie Hack 3.Funny Bunny Rachel Learnard & Alice & Martin Provensen 4.The Tale of Benjamin Bunny Beatrix Potter 5.I Am a Bunny Ole Risom & Richard Scarry 6.The Golden Bunny Margaret Wise Brown & Leonard Weisgard 7.Inside And Outside With Jojo Xavier Deneux 8.You Are My Baby (Meadow) Petit Collage 9.The Bunny Book Richard Scarry 10.The Velveteen Rabbit Margery Williams & William Nicholson 11.Richard Scarry’s Bunnies Richard Scarry

Floral prints are a perennial favorite, and this summer is no exception. From delicate daisies to bold tropical blooms, floral dresses are everywhere, offering a fresh, feminine touch to any wardrobe. But with so many options, it can be tricky to know which floral patterns suit your style, body type, and the occasion. Whether you’re heading to a casual brunch, a summer wedding, or just enjoying a day out, here’s your ultimate guide to rocking floral summer dresses with confidence and flair.
1. Choosing the Right Floral Print for Your Body Type

When it comes to florals, the size and placement of the print can make a big difference in how it looks on your body. Here’s how to choose the best floral pattern for your shape:
For Petite Frames:

If you have a petite frame, opt for smaller, delicate floral patterns. Large, overwhelming prints can drown your figure, so go for subtle, ditsy florals that won’t overpower your silhouette. A monochromatic floral pattern in soft, pastel shades can elongate your figure, giving you a taller appearance.

Styling Tip: Choose a fitted dress with a defined waistline to accentuate your shape. Pair it with nude heels to add height and keep the focus on the floral design.
For Curvy Figures:

For those with curves, medium to large floral prints can be very flattering. Look for prints that are evenly spaced, which can create a balanced look. Wrap dresses in bold floral patterns are perfect for accentuating your waist and enhancing your natural curves.

Styling Tip: A wrap dress with a V-neckline and a floral print in rich colors like deep reds, purples, or blues can highlight your curves beautifully. Add a wide belt to cinch the waist and create an hourglass shape.
For Tall and Slender Frames:

If you’re tall and slender, you can pull off larger, bolder floral prints with ease. Don’t be afraid to experiment with oversized blooms and vibrant colors, as they can add volume and create the illusion of a fuller figure.

Styling Tip: Maxi dresses with large, statement florals are a great choice. Pair with flat sandals for a laid-back summer vibe, or dress it up with wedges and bold accessories for a more polished look.
2. Styling Florals for Different Occasions

Floral dresses are incredibly versatile and can be styled for a variety of occasions. Here’s how to make florals work for everything from casual outings to formal events:
Casual Day Out:

For a relaxed day out, opt for a simple floral sundress. Look for lightweight fabrics like cotton or linen that keep you cool and comfortable. Soft, pastel florals or tiny ditsy prints are perfect for a casual, effortless look.

Styling Tip: Pair your sundress with a denim jacket and white sneakers for a cute, laid-back outfit. Add a straw hat and a crossbody bag for a touch of summer chic.
Office Wear:

Floral prints can be office-appropriate when styled correctly. Choose a dress with a more muted floral pattern in neutral or darker tones. A midi dress with subtle florals and a structured silhouette is perfect for maintaining a professional appearance while still embracing the summer vibe.

Styling Tip: Layer your floral dress with a tailored blazer and pointed-toe flats for a polished, work-appropriate outfit. Keep accessories minimal to maintain a sophisticated look.
Summer Weddings:

Floral dresses are a go-to choice for summer weddings, exuding romance and femininity. Opt for a dress with a romantic floral print in soft, flowy fabrics like chiffon or silk. Light colors and soft pastels are ideal for daytime weddings, while deeper hues can work well for evening events.

Styling Tip: Choose a floral maxi dress with a flowy silhouette for a dreamy wedding guest look. Pair with strappy heels, delicate jewelry, and a clutch to complete the ensemble.
Evening Out:

For an evening event, go for a floral dress with a bold, dramatic print. Darker florals in rich colors like deep reds, emerald greens, or midnight blues are perfect for a sophisticated nighttime look. A fitted silhouette or a dress with a high-low hemline can add an extra touch of elegance.

Styling Tip: Pair your evening floral dress with statement earrings and high heels for a glamorous look. A sleek updo and a bold lip can take your outfit to the next level.
3. Accessorizing Your Floral Dress

Accessories can make or break an outfit, and when it comes to florals, the key is balance. Since floral prints are often busy and eye-catching, it’s important to keep your accessories understated and complementary.

Jewelry: Opt for simple, delicate pieces like stud earrings or a thin chain necklace. If your dress has a high neckline or is heavily printed, skip the necklace and focus on bracelets or rings instead.
Bags: A neutral-colored bag in a classic shape is a safe bet. If you want to add a pop of color, choose a shade that complements one of the colors in the floral print.
Shoes: Depending on the occasion, you can go for anything from casual sandals to elegant heels. For a cohesive look, match your shoes to the background color of the floral print.

Conclusion

Floral dresses and summer dresses for women are a summer staple, offering endless possibilities for style and expression. Whether you’re petite, curvy, or tall, there’s a floral print out there that will flatter your figure and suit your personal style. By choosing the right pattern and styling it appropriately for the occasion, you can make florals work for any summer event. So embrace the floral frenzy this season, and let your style bloom!

Hello and long time no see! This blog/news section has been woefully neglected over the past year or so and while I’m pretty sure no one reads here anymore, I’m making it my “New Years Resolution in March” to update this thing on a regular basis. When we first started LP, it was just a blog where we threw up work and different things we were up to around SF and we realized this year that we missed doing that. So in an attempt to get back to our roots, we’ll be updating this space more frequently not only with work but thoughts on design/illustration and working together as a couple, as well as some of our adventures in the Bay Area and beyond. We also update our Instagram much more frequently if you’re interested.

Until then, here’s a mini update on what we’ve been up to the past year:





1. We feel incredibly fortunate to have worked on some pretty amazing once-in-a-lifetime projects this past year. Illustrating an in-store campaign for Target has been a dream project of ours ever since we graduated college and moved to Minneapolis, so to work on the 2014 Holiday campaign was really special for us. We also got to work with Tiffany & Co. on their Holiday campaign as well and we’re really proud of the work we did for both of these clients. I can’t speak highly enough of all the creatives involved with these two projects and we feel so lucky to have been a part of both of these campaigns. Also, I don’t think we will ever get sick of creating Christmas artwork-it seriously is the best. And you have an excuse to listen to Christmas music in June! Both of these projects are now on our site here & here and we’ll be updating the rest of the site with new work very soon.




2. Ryan opened up another design studio with the super talented Brian Gunderson called Stout. While we concentrate more on illustrative works, Stout is more branding and design focused. Go check ‘em out here!

3. And last but not least, this little munchkin joined our family last June. She’s pretty cute so I think we’ll keep her. ;)

Wishing you all the best!

-S

Email marketing is one of the most effective and direct ways to reach your audience, offering a remarkable return on investment (ROI) when done correctly by sites like themarketingheaven.com. To build an effective email marketing campaign, it’s essential to create targeted, engaging content that resonates with your subscribers. Here, we’ll go over essential tips to create high-impact campaigns that nurture leads, boost conversions, and foster customer loyalty.
1. Define Your Goals and Audience

Starting with a clear strategy and well-defined objectives is the foundation of any successful email campaign.

Set Clear Goals: Determine what you want to achieve with your campaign, whether it’s increasing sales, building brand awareness, nurturing leads, or providing product updates. Having a clear goal will shape the structure and content of your emails.

Segment Your Audience: Different groups within your audience may respond better to different messages. Segmenting your list based on demographics, purchase behavior, or engagement levels allows you to personalize your messages and boost engagement rates.

2. Build a Quality Email List

An effective email list isn’t just about numbers; it’s about quality. A well-curated list ensures your emails are welcomed by recipients rather than marked as spam.

Use Opt-In Forms: Capture the emails of interested users with strategically placed opt-in forms on your website. Offer value to entice subscriptions, such as a free guide, discount, or exclusive content.

Avoid Buying Lists: Purchased lists often include unengaged or even uninterested contacts, which can hurt your email deliverability. Focus on organic growth for better results and long-term success.

Offer Clear Unsubscribe Options: An easy way to unsubscribe might seem counterintuitive, but it’s vital for compliance with regulations like GDPR and the CAN-SPAM Act. Plus, it keeps your list populated with genuinely interested contacts.

3. Create Compelling Subject Lines

The subject line is the first thing recipients see, so make it count. A strong subject line can increase open rates and set the tone for your email.

Keep It Short and Sweet: Aim for around 6-10 words or 50 characters. Most people scan their inbox, so a concise subject line is more likely to catch their attention.

Use Personalization: Personalized subject lines, such as using the recipient’s first name or mentioning a recent interaction, can make emails feel more relevant and increase open rates.

Avoid Spammy Words: Words like “free,” “limited time,” and “click here” may trigger spam filters. Focus on creating value-driven, curiosity-inducing lines instead, like “Your Exclusive Access Inside” or “A Gift Just for You.”

4. Personalize Your Content

Personalization is about more than just using someone’s name; it’s about tailoring the message to their preferences and behaviors.

Use Dynamic Content: Many email marketing platforms allow you to show different content blocks based on subscriber data. For instance, a fashion retailer might show men’s or women’s items based on the subscriber’s preferences.

Leverage Behavioral Triggers: Send targeted emails based on user actions. For instance, you can set up an abandoned cart email, a welcome series, or a post-purchase follow-up to enhance the user experience.

Include Personalized Recommendations: If your business has an e-commerce component, suggesting related products based on previous purchases can encourage further engagement and sales.

5. Focus on Quality Content and Value

Great email marketing campaigns provide subscribers with value in every email. This not only boosts engagement but also builds trust.

Craft Valuable Content: Offer actionable advice, industry insights, exclusive discounts, or entertaining content that enriches the reader’s experience. Think of what your audience would find interesting or useful.

Limit the Sales Pitch: People don’t want to feel constantly sold to. Balance sales-focused emails with informational or educational content to keep readers engaged.

Include a Clear Call-to-Action (CTA): Every email should have a purpose, so be sure to include a strong, clear CTA. Keep it action-oriented (e.g., “Shop Now,” “Learn More,” “Join the Webinar”) and make it easy to locate and click.

6. Design for Mobile

With the majority of emails being opened on mobile devices, optimizing for mobile is crucial.

Use Responsive Design: A responsive design adjusts based on the device being used, making emails look great on any screen size. Many email marketing platforms offer templates designed for mobile responsiveness.

Keep It Simple: Avoid cluttered layouts, complex graphics, and large file sizes. A clean, visually appealing design ensures that your message is easy to read and understand on smaller screens.

Use Short, Scannable Text: Mobile users tend to scan rather than read in-depth. Use short paragraphs, bullet points, and clear headings to make your content digestible.

7. Test and Optimize with A/B Testing

Testing your emails helps refine your strategy and ensures your campaigns are as effective as possible.

Test One Element at a Time: Whether it’s the subject line, CTA, images, or email layout, testing one variable at a time allows you to isolate what works best.

Analyze Results and Refine: Use metrics like open rate, click-through rate (CTR), and conversion rate to gauge success. A/B testing data will show which elements resonate most with your audience, allowing you to fine-tune future campaigns.

8. Automate Your Email Campaigns

Automation helps streamline your marketing efforts and ensures consistency without requiring constant manual effort.

Set Up Drip Campaigns: Drip campaigns are automated sequences sent over time to nurture leads. For example, a welcome series for new subscribers or re-engagement emails for inactive users.

Use Triggered Emails: Automate emails based on user actions, such as abandoned cart reminders, birthday greetings, or purchase confirmations. Triggered emails have higher engagement because they’re relevant and timely.

Regularly Update and Optimize: Even automated campaigns benefit from periodic updates. Review the performance of your automated emails to ensure they remain relevant and effective.

9. Pay Attention to Timing and Frequency

Finding the right balance for when and how often you send emails is key to retaining subscribers and keeping them engaged.

Send at Optimal Times: The best time to send emails can vary by industry, but generally, weekdays during mid-morning or early afternoon tend to perform well. Experiment to see what works best for your audience.

Maintain a Consistent Frequency: Determine a frequency that aligns with your goals. While weekly emails might work well for some brands, others may find success with biweekly or monthly newsletters. Avoid overwhelming your audience with excessive emails.

10. Measure Success and Continuously Improve

Email marketing is an ongoing process, and the data from each campaign provides insights that help you improve.

Track Key Performance Metrics: Open rates, CTR, conversions, and unsubscribe rates are essential metrics that show how well your emails are performing.

Collect Subscriber Feedback: Feedback from your audience can be invaluable. Occasionally send out surveys or ask for direct feedback to understand what your subscribers want to see more of.

Stay Updated on Industry Trends: Email marketing trends evolve, so stay updated to ensure your strategies remain effective. Trends like interactive emails, AMP for email, and hyper-personalization may offer new opportunities to engage your audience.

Conclusion

Effective email marketing requires careful planning, thoughtful content creation, and a focus on the subscriber experience. By defining your goals, crafting engaging content, optimizing for mobile, and continuously analyzing your results, you can build campaigns that resonate with your audience and drive measurable results. Remember, the key to email marketing success is consistency, value, and continuous improvement—elements that help build strong customer relationships and boost business growth over time.